DYNAMICS OF COMPETITIVE ADVANTAGE AND CONSUMER PERCEPTION IN SOCIAL MARKETING
Editorial: IGI GLOBAL
Isbn : 9781466644304
Pasta : dura
Item #: 418
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment. This publication will guide readers in the understanding and appreciation of social marketing and give insight to how it can be used to positively alter social conscience and create social change.